Jordan Wiles
Michigan born, Los Angeles seasoned, and Atlanta based, Jordan Wiles has spent nearly 20 years turning ideas into unforgettable entertainment experiences. From unscripted TV, development projects, independent films, and game shows to commercials and branded content, he’s produced and cast for top-tier brands and most major networks, collaborating with digital stars like Roman Atwood, Logan Paul, Emma Chamberlain, The Dudesons, and many more.
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A true people person, Jordan has built a career discovering unique and memorable talent: chefs, models, superfans, families, influencers and outrageous personalities. He prides himself on finding authentic, real people as well as traditional talent for commercial projects and TV shows alike, always offering clients a diverse mix of options to deliver the perfect cast.
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As founder of Crucial Casting, Jordan has earned a reputation for crafting compelling narratives and connecting brands to the right audience. His projects range from feel-good surprise shows and reality formats to high-stakes branded content campaigns that blend strategy with spectacle. Always a bit of a prankster, he’s also developed a niche expertise in finding, producing, and coordinating people to be on camera often without them knowing it creating hilarious, memorable reactions for major brands and popular TV shows.
Beyond the entertainment industry, Jordan actively supports creative growth through the nonprofit Artists on Expedition as one of its founding members, helping artists explore, create, and inspire across the globe.
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When he’s not producing, casting, or developing the next big idea, Jordan is exploring the world, attending live music events, watching and playing sports, and enjoying life with his wife and son.His youthful spirit, energy, and one-of-a-kind personality keep him in tune with the ever changing entertainment landscape and emerging trends.
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His mission is simple: As a producer and Casting Director; tell stories that resonate, uncover talent that shines, and create experiences people never forget. Making it happen is his specialty, he’s the guy everyone wants on speed dial.